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Ok, it’s time to get a little technical (very little). We’ve talked to a lot of companies with award-winning products, great ideas, and good sense, but when we try to nail down some of the details, they get a little flustered. Although the constant questions...

There will always be companies professing to offer competitive products or services that are “just as good” as yours. You know they’re not, but can your prospective customers tell the difference between you and your competition? Maybe they’re cheaper or have better looking product images,...

Solving engineering or design problems does not stop with focusing one’s thoughts however. Successful problem solving is about generating ideas. Taking your own thoughts or the thoughts of those around you and developing them further into ideas by way of discussion is the...

When environmental compliance is a design goal early in the development process, these and many other opportunities exist to create innovative products with green footprints. On this Earth Day, consider how your next product could be made more environmentally sound with some green design...

The economy has many businesses against the ropes, and the rest are tightening their belts in the face of uncertainty. However, you don’t need to completely halt your new product development (NPD) efforts. Here are five ways to spend less while keeping your pipeline moving....

Early stage gates in the pipeline should examine risk – technical risk, market risk, manufacturing risk, regulatory risk, supply chain risk, etc. A well managed pipeline has procedures in place to identify areas of risk and prioritize the risk for further assessment and evaluation. The...

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