17 Nov Survey Results: Scouting for New Technologies and Business Partners
Last month, we sent out a survey asking how those of you in the device industry identify new technologies and new business partners. Thank you to everyone who responded.
Over the past year or two, Key Tech has taken advantage of improvements in the usability and functionality of online tools like blogs, webinars, and social networking opportunities to share information quickly and easily. Over the same period, we’ve observed dwindling attendance at industry conferences. So, where is everyone? Are others spending more time online and less time traveling to conferences? This seems to be the trend among your responses.
It’s no surprise that the primary source for identifying new technologies and business partners is still referrals from trusted relationships. However, after referrals, online search engines have eclipsed conferences as the favorite second source. While conferences seem to be a close second to search engines when people are asked about all of their sources, it’s not even close when considering BEST sources.
Most respondents still look to referrals, search engines, conferences, and print publications as sources for new business ventures. It’s what we know, and it’s also what we trust. But, gaining and giving trust is easier for some than others. And, because of the high popularity and relatively low cost of using Google, blogs, webinars, and social media, some former conference attendees have apparently opted for these newer venues, particularly in the current economic climate.
Do you agree with the respondents? Where do you go to identify new technologies you might like to use, acquire, or license? What are your best sources to identify new business partners, such as service providers, licensing partners, and other collaborators? Feel free to share your two cents in the comments area below.
What is your primary scouting responsibility?
Where do you look to find new technologies or new business partners ?
Where is your BEST SOURCE?
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