09 Feb A Little Perspective

Think your user interface is “intuitive”? Ask your grandma to use it. Ask a doctor (if your grandma is a doctor, don’t cheat – ask another doctor… or another grandma). Ask a teenager. Take it across borders and ask again.
Did you include the right features? Not if you ask enough people.
Could you have solved that technical challenge another way (a better way)? Most definitely! If only you had the same list of priorities that your detractors do.
I’m not advocating that a device needs to be all things to all people. But, if the customer base includes various demographics and nationalities, it’s going to be helpful to know how the customers differ instead of only using my own judgment and beliefs.
Now this is a blog about product engineering, but I have a feeling this idea can spread to just about everything in my life. We just don’t want to discuss politics, religion, or sports teams here. How about you? Have you ever had your preconceptions shattered?
- Ep 44 The Real Cost of Adding Cybersecurity Late in Medical Device Development - February 4, 2026
- Ep 43 MedTech’s 11 Year Exit Problem— and What It Means for Raising Capital - December 12, 2025
- Ep 42 From Lab to Clinic: Building Safer Tools for Mothers and Babies - October 29, 2025


