The success of a new product, no matter how complex or innovative the technology involved, is directly tied to a lot of factors that have much less to do with science and much more to do with everything else.
The success of a new product, no matter how complex or innovative the technology involved, is directly tied to a lot of factors that have much less to do with science and much more to do with everything else.
Congratulations to all of the competitors in yesterday’s Marine Corp Marathon in Washington, DC. We’re especially proud that Abbie, Lei, Lei’s husband Luke, Conrad, and Chad all went the distance! Feel free to sign their ice packs.
In medical device development, creating a commercially viable product requires much more than just nailing the technology. There are also the business factors, such as marketing, reimbursement, and regulatory compliance, that can significantly impact the success of the business case. The video below is an excerpt from a presentation I recently gave on this topic to a group of engineering students.