Author Archives: Ben Lane

Ben Lane

How to Avoid Common Obstacles in NPD

04.06.2009 by Ben Lane

There are many ways to lose focus developing a new product, especially with so many people involved and so much at stake. By taking a disciplined approach, one can avoid many of the common pitfalls that cost money and cause delays.

Ben Lane

Reducing Risk in New Product Development

02.27.2009 by Ben Lane

Early stage gates in the pipeline should examine risk – technical risk, market risk, manufacturing risk, regulatory risk, supply chain risk, etc. A well managed pipeline has procedures in place to identify areas of risk and prioritize the risk for further assessment and evaluation. The process of assessing and addressing risk is an excellent, cost effective means of advancing the product pipeline in lean times.