There will always be companies professing to offer competitive products or services that are “just as good” as yours. You know they’re not, but can your prospective customers tell the difference between you and your competition? Maybe they’re cheaper or have better looking product images, but yours is the solution they should choose. Can you make that distinction to win the project outright?
Solving engineering or design problems does not stop with focusing one’s thoughts however. Successful problem solving is about generating ideas. Taking your own thoughts or the thoughts of those around you and developing them further into ideas by way of discussion is the true crux of successful problem solving. And whether you coin it ideating, brainstorming, or just workin’ the old neck ball, it can benefit from these basic practices:
In medical device development, creating a commercially viable product requires much more than just nailing the technology. There are also the business factors, such as marketing, reimbursement, and regulatory compliance, that can significantly impact the success of the business case. The video below is an excerpt from a presentation I recently gave on this topic to a group of engineering students.
From an efficiency perspective, it may appear that using product development process theory tools when not required (by an agency such as the FDA) is adding baggage to a project. It is true that not every tool is appropriate for every project. However, one of the values we bring to our clients is the discipline to choose the right tools, to use the process tools efficiently, and to get our clients to understand them, too.
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